For 10 years now, Julie Roy has been charting her own course with determination at the helm of the family business, Roy. This month, we're celebrating an important milestone: the tenth anniversary of her presidency. We're paying tribute to her caring leadership and remarkable achievements through a series of four articles dedicated to honouring her journey at Roy.
In this third article, we highlight the valuable advice Julie has received throughout her 10 years as president of Roy. This advice has played a crucial role in her journey as a caring entrepreneur at the helm of Roy.
The best advice received in 10 years:
Surround yourself with people stronger than you
Communicate your vision everywhere and often
Hire for shared values and coach for skills
Listen three times more than you talk
Recognize your team's wins and say thank you all the time
Understand why you get up every morning
Invest in your teams
Take risks
Prioritize your physical and mental health
1. Surround yourself with people stronger than you
Surrounding yourself with people more skilled than you is a powerful strategy for staying constantly challenged and growing as an individual and as an entrepreneur. From the very start of her tenure, Julie understood the importance of this inspiring approach. She therefore built her executive team by recruiting the best talent in the industry.
This bold decision allows Julie to constantly benefit from a steady flow of new ideas, innovative perspectives, and specialized knowledge. It helps her grow and excel in her role as a visionary leader. Thanks to this team of seasoned, passionate experts, her company can reach new heights with confidence and mastery.
2. Communicate your vision everywhere and often
Nothing can match the power of communicating your vision boldly and passionately. This element, fundamental to Roy.'s success, creates a shared understanding and vibrant mobilization around the company's big mission. All our talent comes together and unites to bring our big, caring dream to life: positively impacting the lives of 10,000 people by 2035.
This synergy stems from the clear and inspiring vision that Julie brilliantly shaped as soon as she took the helm of Roy. in 2013.
3. Hire for shared values and coach for skills
The commercial cleaning trade is a profession that can be learned quickly. However, it is by cultivating solidarity, authenticity, courage, and proactivity that the essence of a caring, hard-working, and resilient individual is born. These inspiring individuals are what make up Roy.'s great strength and embody our commitment to excellence and going above and beyond for our clients.
For all the values that can't be taught, there's Campus Roy., a space created in 2020 entirely dedicated to developing the skills of our talent. This paid training centre's mission is to better equip our employees for their day-to-day work.
4. Listen three times more than you talk
By prioritizing active listening, we naturally create a space that's conducive to sharing new ideas, concerns, ambitions, and challenges among members of the big Roy. family.
In this way, Julie maintains constant attention to the needs of her 2,800 employees and recognizes the importance of every voice at Roy. These caring exchanges become a catalyst for growth, trust, and success.
5. Recognize your team's wins and say thank you all the time

Julie Roy with her colleagues
Consistently recognizing the wins of team members helps highlight their valuable contribution to the family business's great success.
Julie understands the importance of regularly visiting the field to build a direct connection with her employees, celebrate successes, and simply express her gratitude for her teams' dedication.
This practice strengthens employees' sense of belonging and accomplishment, creating an even more positive and harmonious work environment.
6. Understand why you get up every morning
Understanding her purpose and her "why" has always guided Julie in every one of her projects. This great determination and caring strength have allowed her to make decisions that are ever more aligned with her values, making this experience at the helm of Roy. even more rewarding and fulfilling for everyone involved in this great adventure.
Julie's dedication to the well-being of her employees is certainly a testament to the fulfillment of the company's core mission. It's thanks to this special attention that Roy. thrives within its industry.
7. Invest in your teams
We owe Roy.'s reputation for excellence with our clients since 1954 to our employees. From the moment she took over the presidency of Roy., Julie committed to developing a culture worthy of the best employer, creating a work environment where employees feel valued, supported, and fulfilled.
Julie quickly understood that a job well done starts with employees who are happy and fulfilled in their work. By investing in their well-being and professional development, we strengthen Roy.'s reputation for excellence and build a solid future for the company and its employees.
8. Take risks
Julie has always favoured bold and courageous management approaches to drive Roy.'s growth. She has never hesitated to make risky (but calculated) decisions, step out of her comfort zone, and face uncertainty with unwavering confidence. Her inspiring leadership and her ability to create favourable opportunities for Roy. have allowed the company to rise among the best businesses in Canada.
9. Prioritize your physical and mental health
To show care toward her teams, it's essential to start by being caring toward yourself. That's why it's important for Julie to prioritize her physical and mental health, so she can be a strong, clear-minded president for her 2,800 employees.



