For 10 years now, Julie Roy has been charting her own course with boldness and determination at the helm of the family business, Roy. This month, we're celebrating an important milestone: the tenth anniversary of her presidency. It is with great admiration and gratitude that we pay tribute to her caring leadership and remarkable achievements through a series of four articles dedicated to honouring her journey at Roy.
In this second article, we present the key lessons that have shaped Julie's inspiring strategic vision and the innovative practices put in place to ensure Roy.'s prosperity and growth.
Julie's 3 key lessons:
- Surround yourself with talent who share Roy.'s values
- Have the courage to question yourself
- Ensure effective communication to succeed together
Surround yourself with talent who share Roy.'s values
The first invaluable lesson Julie learned is the importance of surrounding herself with talent who embody the deep-rooted values of the family business. Solidarity, courage, authenticity, and proactivity are the pillars that have made Roy. shine since 1954.
Julie quickly understood that it was essential to build a strong, distinctive employer brand in order to attract and retain talent who shape Roy.'s reputation for excellence.
Today, this best-employer culture allows Roy. to select the best candidates on the market to join our wonderful, large family of 2,800 caring employees from all communities.
Have the courage to question yourself
Julie's second key lesson lies in her ability to question business decisions when the numbers and results don't meet expectations.
Rather than settling into her comfort zone, Julie actively encourages the critical analysis of data and results, made possible by the digital transformation Roy. has undertaken over the past decade.
This approach allows the company to make informed decisions, continuously optimize its processes, and challenge established practices. Whether in talent recruitment, staff retention, on-site productivity, or promoting employee well-being, Julie knows how to leverage data to ensure Roy.'s lasting success.
Ensure effective communication to succeed together
Finally, the third lesson Julie has drawn is to rely on clear, dynamic communication with employees, clients, and suppliers to create a powerful synergy that unites all stakeholders.
Through active, caring listening, Julie has made sure to give employees a voice so they can openly share their concerns, successes, ideas, and suggestions aimed at Roy.'s continuous improvement. Every individual holds an invaluable place in this great adventure, and Julie is driven by the desire to see everyone thrive and contribute to the company's collective success.
Moreover, Julie has made it a point of pride to cultivate lasting, strong relationships with clients. Every interaction is a valuable opportunity to actively listen, anticipate their needs, exceed their expectations, and deliver a client experience worthy of the Roy. name.
Thank you for these ten years of prosperity
These 10 years of presidency under Julie Roy's leadership have been a story of success. Every lesson learned has shaped a promising future for the family business and helped position Roy. as an exceptional employer.
Today, the entire company comes together to express deep gratitude to Julie for these 10 years of caring, authentic leadership. Her journey illustrates the importance of boldness, self-questioning, communication, and valuing talent in achieving organizational excellence.
May this adventure continue to inspire and prosper, carried by the vision and dedication of Julie Roy.
Thank you, Julie!



